Empowering Entrepreneurs and Business Owners
Empowering Entrepreneurs and Business Owners
Otto Capital, LLC is a boutique consulting and advisory firm that focuses on evaluating and analyzing attractive business opportunities and developing venture capital, private equity and debt financing relationships for start-up and emerging growth companies.
Otto Capital, LLC was formed in October 2008 by David M. Otto.
We are committed to developing opportunities and creating value for new business ventures by building relationships with partners, analyzing market opportunities, providing strategic recommendations, and facilitating transactions from start to finish. Otto Capital evaluates and structures various business initiatives and provides and secures private equity, venture capital and equity and debt financing to start-up and emerging growth companies.
Since its establishment in 2008, Otto Capital has helped to identify and finance businesses in the following sectors:
Otto Capital’s access to venture, debt and equity, financing and its analytical framework for evaluating various business initiatives makes it an ideal partner for early-stage and emerging growth private and public companies.
Business Assessment Matrix (BAM)
Otto Capital applies, in addition to other analytical methodologies, the ©2010 Business Assessment Matrix (BAM) in its analysis, evaluation and execution of mergers, restructurings, acquisitions and financings. The “BAM” is an analytical and diagnostic methodology that enables one to ascertain the relative strengths or weaknesses of a start-up, early-stage or venture-backed business proposition and, in turn, the likelihood of success or failure from an operational and financial perspective. The BAM involves the following four (4) factors:
(1) People - Attract a management team and board of directors, as well as other advisors, with experience in the relevant business sector, deep knowledge of the product, service or technology and achievement in an applicable endeavor. Includes analysis and review of ownership interests, management’s duties & responsibilities, company advisors and directors & officers.
(2) Capital - Identify and secure the capital necessary to achieve short and long term goals. The capital required and deployed must match the business plan and balance achievement of operational goals against an attractive return on investment. Includes analysis and review of use of proceeds, return on investment, dollar amount sought, ability to effect follow-on financing and dilution & valuation.
(3) Business Plan - Review the narrative and financial presentation and ensure that both parts of the plan are coordinated, evolve from the same assumptions and lead to financial results in a market sector that will generate interest from the capital markets. Includes analysis and review of relevant competition, timing to market & product marketing assumptions, integration of narrative & financial presentation and size of market opportunity.
(4) Corporate Structure - Develop a legal and financial structure conducive to raising capital and hiring good people - with the expectation that such people will also be rewarded with equity participation. The corporate structure should allow for proper corporate governance, follow-on financing and various mechanisms for improving/maintaining equity ownership (options, warrants, pre-emptive rights). Includes analysis and review of company capitalization, corporate governance & documentation, internal reporting structure and principle contracts.
1200 Westlake Avenue North, Suite 802, Seattle, Washington 98109, United States
Email: Dotto@ottocapital.com
Otto Capital LLC
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